- The ad sales on?Yahoo's?log-in page, usually a coveted spot for advertisers, have fallen drastically from last year, says a report from Macquarie Equities Research.?While Yahoo had ads on the log-in 86 percent of days in the first half of the fourth quarter last year, there are only ads 47 percent of the time this year. Ad Age reports that, "The sell-through rate doesn't necessarily mean that ad revenue tied to the log-in page has plummeted, since it's possible, though unlikely, that Yahoo has jacked up the price of those ad units." (Emphasis is ours.)
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Source: http://www.businessinsider.com/yahoos-log-in-page-ad-sell-through-crashed-2012-11
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